Are you deeply fascinated by limited edition watches? Do you know why limited edition watches are so popular? Do you think that the price of limited edition watch far outweigh its value?
As far as I¡¯m concerned, I think the emergence and popularity of limited edition watches should be attributed to two reasons. Firstly, in objective aspect, the competition of Swiss clock industry is extremely fierce that supply always exceeds demand. Thus, more and more businessmen and manufacturers try to take the opportunity to win back the market by introducing limited edition wrist watches.
Secondly, in subjective aspect, the introduction of limited edition wrist watches is due to the insufficient business confidence of the manufacturers. If all merchants are confident in all their products and believe that they would have a good market, there is no need in introducing limited edition watches. For me, the really good watches are those that supply falls short of demand.
After all, the purpose of introducing limited watches is to attach great value into wrist watches and attract people¡¯s interest in purchasing limited watches. But this rare and unusual effect of limited edition watches is not because of the difficult making process, or the expensive and time-consuming manufacturing of limited edition watches. Instead, in some degree, the popularity of limited watch is man-made.
However, I don¡¯t mean limited edition watches are useless and valueless. What I mean here is that the value of limited edition watches is not as much as what you imagine. Still, there are plenty of excellent limited edition watches that are classic and fashionable.
Theoretically speaking, the value of limited edition watch consists of three parts. The first part is the basic technological value of manufacturing, namely the production value. The second part is the additional cultural value because of the limited reason, namely the cultural exchange value. The third part is the commercial value caused by the scarcity of limited edition watches.
Everyone that knows economics would understand that the value of the first part is very low, while the value of the second and third part is what really matter. The word ¡°limited¡± is the one that help businessmen earn money. For consumers, the second part value of spiritual satisfaction is the main force of purchasing limited edition watches.
In conclusion, whether limited edition watches are worthy of being purchased or not depends on the individuals. But it makes sense that when a thing is rare, it becomes precious. No exception for limited edition watches.