Rado Ceramica collection has been enriched by a brand new Ceramica Digital Automatic watch. This all black watch in ceramic, with a subtle touch of 1800s,  has all lovely elements you may want from Rado watches. And the digital angularity makes it more contemporary and attractive.

The Rado Ceramica Digital Automatic watch houses an ETA-made movement which is same as the Seiko Kinetic style movement applied on the new Hamilton Pulsar watch for 2010. This movement, not like the movement used on original Pulsar, features a LCD digital display rather than LED display and has an automatic rotor at the rear which can charge the quartz movement.It is not surprising that brands at Swatch Group shares parts and movements. In fact their movements are from the same place.Back to the point, this new Rado Ceramic actually houses the movement far better than the new Hamilton Pulsar.

This watch , available soon, sports a negative LCD(not LED) display that has no backlight.And personally, I love the shining black color of the black ceramic which is also famous for its excellent durability. Besides, the square look is very attractive for me. Overall, this watch is quite simple yet modern. It should be a nice choice for those who love high-quality digital watches.

By far, Rado has not yet revealed the price tag and technical specifications for Rado Ceramica Digital Automatic watch. But I believe this watch will be a mid-priced member in Rado family. That will be good for people who already make the decision to go for one when it hits stores.